Our mission is to spread the word about natural feeding to all pet owners across the UK. We feel it is vital that you are provided with the key information you need to establish what to feed your pets. We believe that the importance of a natural diet outweighs the issue of whether the diet is raw or cooked.
Although we believe that a raw food diet is best, we realise that this may not be appropriate for all pets (or owners), and that some pets may need an intermediate step before switching to an all-raw diet. However, we are committed to providing you with natural diets regardless of which diet regime you choose. We normally advise our members that what you feed your pets is all about personal choice. We strongly feel that you should balance convenience, price , your own ethical view point and most importantly, the welfare of your pet.